Privacy Policy
At Ideal Homes Portugal, we respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and share your information when you visit our website or use our services, including the use of artificial intelligence (AI) technologies.
Who We Are
Ideal Homes is owned and operated by Ideia Fabulástica Mediação Imobiliária Unipessoal LDA, an award-winning real estate agency based in Portugal, with offices in Vila Sol, Algarve.
This policy covers how we collect and handle personal data through interactions with our websites, services, events, and other channels. By using our website or services, you agree to the terms outlined in this policy.
Our Brands & Websites
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Ideal Homes Portugal – www.idealhomesportugal.com
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Ideal Homes International – www.idealhomesinternational.com
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Ideal Homes Mortgages – www.idealhomesmortgages.com
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Ideal Homes Luxury – www.idealhomesluxury.com
Data Protection Officer
For any questions related to this policy or to exercise your data protection rights, contact our Data Protection Officer (DPO):
Email: dpo@idealhomesportugal.com
Phone: (+351) 289 513 434
Registered Address: Vila Sol, Alto do Semino, Lote E, Loja 1,2 & 3, 8125-307
How We Collect Your Data
We collect data through various methods to provide you with the best possible service:
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Direct Interactions
You provide data by filling out forms, signing up for newsletters, booking events, or contacting us via email, phone, or post. -
Automated Technologies & Cookies
We automatically collect technical data through cookies, server logs, and other tracking technologies as you interact with our website. -
Artificial Intelligence (AI)
In some cases, we may use AI technologies, such as machine learning algorithms, to process your data. For example, AI may be used to analyze browsing patterns and personalize content or services that are more relevant to you. -
Third-Party Sources
We may receive information from third parties like social media platforms, analytics providers, and advertising networks.
What Data We Collect
We collect various types of personal data, including:
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Identity Data: Name, title, marital status
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Contact Data: Email, phone number, billing and delivery addresses
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Transaction Data: Payment details, purchase history
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Technical Data: IP address, device details, browsing history
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Marketing & Communication Data: Preferences for receiving marketing and communications
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Profile Data: Client ID, preferences, feedback, survey responses
We may also collect Aggregated Data, such as statistical or demographic data that cannot identify you directly.
How We Use Your Data
We use your data in the following ways:
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To provide services: To perform contracts and provide the services you request.
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For marketing purposes: To send relevant offers and updates, based on your preferences.
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For legitimate interests: We process your data where necessary for our legitimate business interests, provided your rights are protected.
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To comply with legal obligations: For regulatory and legal requirements.
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AI-Based Personalization: We may use AI to enhance your experience by recommending properties, services, or content based on your preferences and behavior.
You can opt out of marketing communications at any time by unsubscribing or emailing privacy@idealhomesportugal.com.
Third-Party Disclosures
We may share your data with:
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Internal Parties: Other brands under Ideia Fabulástica Mediação Imobiliária.
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External Parties: Service providers, legal advisors, and commercial partners.
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Business Transfers: If we sell or merge parts of our business, your data may be transferred to the new owner.
We require third parties to protect your data and use it only for specified purposes.
International Data Transfers
If you request services or information from outside the European Economic Area (EEA), your data may be transferred internationally. We ensure your data is protected through contracts or by using partners who comply with international data protection standards (e.g., Privacy Shield for US-based providers).
Data Security
We implement security measures to protect your personal data from unauthorized access, loss, or misuse. We limit access to your data to those who need it for business purposes and ensure they are bound by confidentiality agreements.
Data Retention
We will only retain your personal data as long as necessary for the purposes outlined in this policy, including legal and tax obligations. Typically, we retain customer data for six years. You may request deletion of your data in certain cases, subject to legal requirements.
Your Rights
Under data protection laws, you have the right to:
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Access: Request a copy of your personal data.
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Correct: Request corrections to inaccurate or incomplete data.
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Erase: Request deletion of your data under certain circumstances.
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Object: Object to data processing for legitimate interests or direct marketing.
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Restrict: Request restrictions on how your data is processed.
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Transfer: Receive your data in a structured, machine-readable format.
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Withdraw Consent: Withdraw consent to processing at any time.
To exercise these rights, contact us at privacy@idealhomesportugal.com.
Cookies & Tracking Technologies
We use cookies and tracking technologies to improve your browsing experience and help us understand website performance. We work with services like Google Analytics and Meta Pixel to gather data and optimize our marketing efforts. Additionally, AI-driven cookies may be employed to enhance personalization, such as recommending relevant properties or content based on your browsing behavior.
For detailed information on how we use cookies, please refer to our Cookie Policy.
AI and Automated Decision-Making
We may use AI for purposes such as analyzing your preferences, predicting property interests, and personalizing your experience on our website. This could involve automated decision-making that assesses your browsing history and behaviors.
You have the right to:
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Request information about automated decision-making processes.
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Request human intervention in automated decisions.
If you wish to learn more or have concerns about AI-based processing, please contact us at privacy@idealhomesportugal.com.
Updates to this Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with the last updated date clearly indicated.
This policy was last updated on [27/05/2026].
Contact Us
If you have any questions about this Privacy Policy or how we handle your personal data, including AI processing, please get in touch with us at:
Email: privacy@idealhomesportugal.com
Phone: (+351) 289 513 434